home | email  
 


THE SUPERPOLLSTERS: How They Measure and Manipulate Public Opinion in America
(New York: Four Walls Eight Windows,1992; revised paperback edition, 1995)

********

“David W. Moore’s Superpollsters is an original and long-needed study of the professional
and political polling organizations and their influential, profit-minded owners,
who sell corn flakes and candidates with equal fervor.”

“…a pioneering work…”

New York Times

********

“…an intriguing, timely, often surprising look at a much misunderstood profession…”

Publishers Weekly

********

“From a veteran pollster, a thoughtful overview of public-opinion research and of
those who helped make it a sociopolitical force in the US…an informed and
informative appreciation of an influential industry.”

Kirkus Reviews  

********

The Superpollsters is an overdue examination of the people who have come
to exert an enormous influence on our politics and government. David Moore analyzes
their power and personalities and gives us their portrait – warts and all.”

David S. Broder, Pulitzer Prize-winning columnist, The Washington Post

********

The Superpollsters is an important and extraordinarily well-written book
on a subject that should concern every citizen of the Unites States.”

Donald M. Murray, Pulitzer Prize-winning journalist and author, columnist for The Boston Globe

********

“Sex, lies and ‘response acquiescence.’ It’s all here.
An arresting account of the birth and development of a genuine
made-in-America growth industry: public opinion polling.
A ‘must read’ for media pundits, marketing executives and political junkies.”

Philip M. Burgess, columnist and president of the Denver-based think tank, the Center for the New West


********



2006-2013 All Rights Reserved
Davidwmoore.us